2009 China shoes buy outdoor survey report
In early March 2009, www.8264.com (excluding China) has a market overview Questionnaire 2009 acquisition of outdoor shoes, "which drew attention to the outdoor enthusiasts and active participants. We have thousands of profiles tested again within a month and half of the respondents increases from Day a day. For active outdoor enthusiasts and more people seek to learn the content and results of the survey, especially in the first 1000 samples of questionnaires and analysis to share with you!
1. Defendants
1.1 Relationship of sex of respondents
There were 981 valid questionnaires from the first samples in 1000 after its approval. Of these, 802 were men, 82% are employed, while 172 women, 18% are employed.
Of the 981 respondents in the age group of young people aged 20 to 30 years, the age distribution of the following:
2. The state of the outdoor footwear belonging to persons
2.1 How many pairs of shoes on the street, you have
People who have 2-3 pairs of shoes in the open air, in the majority of the 981 respondents, 47% of the total, are the following pairs: 1 and 3-5 pairs in that order, respectively, accounted for 24% and 15% of the total .
6 points from the upper dressed more respondents as follows: The North Face, Vasque, Lowa, Asolo, Garmont and Toread
According to the poll, 40% of respondents, as a rule, one pair per year, 37% of people buy a pair of 2 or 3 years, 13% of respondents, as a rule, one pair of shoes for one semester.
3. The condition in the open air for buying shoes
3.1 Articles on choosing the shoes on the street
Talking about the most important elements in choosing a pair of outdoor shoes, there is no doubt that the performance and comfort are key elements in question, or, in 82% and 72.8%, after which the price of Brands styles, colors, and post-sale service . So surprised, service is invisible, that only 18% of respondents stated that they were not taken seriously.
According to the poll, 76% stated that they chose to open a specialty store, 44% of respondents chose to purchase 32% of respondents stated that they are buying shoes in shopping centers in the fresh air, 5% and 9% Choose the streets and shops, the external trade in other directions.
Which way to learn, open shoes, the majority of respondents want to choose the Internet in conjunction with other forms.
For the price in the open, in which most people prefer the 500-800 and 800-1000 affordable, yet 20% stated that they are usually open 1000-1500 shoes or 300-500.
The survey also showed that almost 40% of all outdoor enthusiasts that pay attention to on a regular basis, information on new shoes, while 79% and 68% of respondents to focus on increasing productivity and convenience.
3.6 Elements of the choices available to consumers on a sample
Before you buy a new type of footwear, 69% of respondents said that the network of friends in connection with the opinion that most people pay more attention to other users'satisfactory on the same products.
Regarding the comment about a pair of shoes in the open air, about 80% of respondents believed that the circle of friends who have the experience to purchase healthy, while more than 60% believe the Internet is very useful article test them. Statistics show that these elements are related to the influence of advertising (10%), and report on current market conditions (10%).
4. The popularity of outdoor shoes
In addition, the study also shows that 44% of respondents do not use the shoes on the outside in the fresh air, but also in everyday life. Those who say that their open shoes and boots for everyday wear shoes on the street for more than half of this year, more than 75% of the total number of respondents. Obviously, the shoes on the streets of this rule in people's daily lives.